bbc qr code, custom qr code, creative qrcode, designer qr, qr code design, qrarts, donnelly, barcode art, logo, mobile, ux, media integration, tagging

I spent a while thinking about why the BBC QR code was so famous. Instant recognizability, timing, and  simplicity I think.  Maybe a perfect balance between aesthetics and functionality, without looking too boring.  But, maybe its something else? What do you think?

-pd